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MoonPay acquires API stablecoin infrastructure platform Iron

Cryptocurrency payments company MoonPay is expanding its presence in the enterprise stablecoin market with the acquisition of Iron, an API-focused stablecoin infrastructure developer, for an undisclosed amount.  According to a March 13 announcement, the acquisition will give MoonPay’s enterprise customers the ability to accept stablecoin payments instantly and at a low cost. Iron’s integration also…

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Web3 firm Addressable introduces new marketing metric for crypto wallets

Web3 marketing firm Addressable has launched cost per wallet (CPW), a new metric aimed at improving user acquisition tracking for decentralized applications (DApps) and blockchain businesses. Announced on March 13, CPW is designed to provide more precise insights for Web3 marketers by tracking onchain wallet activity rather than traditional Web2 advertising metrics like cost per…

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